In fact, you could say I'm enjoying a lifelong love affair with writing. As far back as I can remember, I found that the best way for me to describe something, to tell a story, to share, was to write it all down. I quickly learned that I could make people curious, laugh, and even get emotional with the words I chose to put on paper.
My passion for writing was evident in elementary school when I created a magazine that I sold to classmates. By my senior year in high school, I was editor-in-chief of our newspaper. My career path led me to an Orange County advertising agency where I wrote for its clients, all of whom were local and national home builders. During the 2008 housing-market collapse, I switched my focus away from builders to individual real estate agents.
Today, I am privileged to write for some of the industry's most prominent agents and brokers. My clients are located across Southern California and as far away as Florida. I am honored to be on the preferred vendor lists for some of the nation's biggest name-brand brokerages. I have created a niche career that makes life easier for my clients while I work in the background, making them and their properties stand apart from the rest.
I knew I was onto something when my first writing assignment in grade school came back with a gold star, a smiley face and a note from the teacher, “Funny and engaging.” I was hooked!
My favorite part of The Brady Bunch was their house. It was so modern and, yes, groovy. This led to an obsession with architecture that continues unabated to this day.
The ups and downs of real estate are infamous and many leave as a result. I’m in for life and eager to retain my unique position as a writer for the industry, pairing my love of architecture with my passion for words.
“Bob has always been there for me, even on short notice. His writing is high-end, matching the caliber of my listings and helping to set them apart from the competition. His experience shines through his work and I happily recommend him.”
“John and I have represented some of the most exclusive architecturally significant properties in the Coachella Valley. Having an accurate description that points out factual information about the property, detailed yet ‘to the point’ and condensed enough to fit within the maximum allowed characters in our marketing materials is always a great challenge. When we market a property, first impression counts as we only have one chance to capture our audience with pertinent information. Bob consistently creates incredible ad copy after carefully reviewing pictures, touring the property while making notes, and doing detailed research about the history or pertinent details surrounding the subject property. The most impressive aspect about all of this is his reliability and turnaround time. We will never understand just how he accomplishes what he does–but he just does. Thank you Bob for playing such an integral part behind the scenes in our success and in the professional representation of our clients’ properties.”
“I have been using Bob for over a year to write my property descriptions for my luxury properties here in Ponte Vedra Beach, Florida. Effective property descriptions highlight key selling points, evoke emotion and paint a vivid picture of the property’s features and benefits. Bob has succeeded in doing this every time in less than 24 hours! I highly recommend using Bob if you are looking for a well-crafted description and want to showcase its unique features.”
“We have had the pleasure of working with Bob as our copywriter for over two decades, primarily in the real estate industry, where we deal with multi-million dollar homes. Bob is the epitome of professionalism, and his dedication to his craft is truly commendable.
One of the standout qualities that Bob possesses is his efficiency. He consistently delivers high-quality copy within tight deadlines, ensuring that our marketing materials are always on point and ready to impress our clients.
Bob’s attention to detail is second to none. He takes the time to thoroughly research and understand the properties we’re promoting, resulting in eloquent and engaging copy that beautifully captures the essence and unique features of each home.
What truly sets Bob apart is his unwavering commitment to going above and beyond. He doesn’t just meet expectations; he exceeds them. His creativity and knack for storytelling breathe life into our property descriptions, making them not just informative but also compelling.
I’ve also had the privilege of utilizing Bob’s services for personal projects, and I can attest to his availability and willingness to help at all times. Whether it’s a professional project or a personal endeavor, Bob consistently delivers excellence.
In summary, Bob has been an invaluable asset to our team for over two decades. His professionalism, efficiency, attention to detail, eloquence, and dedication to going above and beyond make him a truly exceptional copywriter. I highly recommend Bob to anyone seeking top-notch copywriting services.”
“Bob has been great to work with! He is as nice as he is professional and talented. Bob has saved me hours of creative writing and my clients have been equally impressed with his descriptions. No hesitation in referring Bob and his services!””
“I highly recommend Bob as a reliable and creative real estate MLS text copywriter. His ability to meet deadlines consistently while delivering captivating and tailored property descriptions is truly impressive. Bob understands the market, incorporates industry trends, and creates compelling copy that sets listings apart. Working with him has undoubtedly elevated the quality of my MLS listings and helped me attract more buyers.”
“I operate a real estate company in South Orange County. Producing quality, inviting and compelling copy is paramount to our business. We have used Bob for almost two decades to write and edit our copy on property listings, articles, blogs, ads and newsletters. He has a very creative way of delivering engaging copy through our voice that has far exceeded our expectations. Over time he has had to adjust to different personnel in our marketing department and has remained fluid and a cherished asset by all of our team. His quick response time and positive attitude have been greatly appreciated when we are under pressure. I would highly recommend his services.”
“I cannot recommend Bob enough for his exceptional writing services for real estate property summaries. His caliber of work is simply outstanding. The attention to detail, creativity, and ability to capture the essence of each property is truly impressive. What sets Bob apart is his reliability. He consistently delivers high-quality content within the agreed-upon timeframe, ensuring that I can confidently meet my deadlines. His professionalism and prompt communication makes the entire process seamless and stress-free. If you’re looking for a writing service that excels in providing captivating property summaries, Bob is the go-to choice. His expertise, reliability, and quick turnaround time will exceed your expectations. Trust me, you won’t be disappointed!”
“I’ve had the privilege of working closely with my exceptional copy editor for over a decade, and I am delighted to offer my highest recommendation. His unwavering commitment to producing exceptional ad copy for all my luxury listings in Rancho Santa Fe and San Diego County has consistently left me impressed.
Not only does his work exhibit a remarkable command of language, but his responsiveness, approachable demeanor, and undeniable talent as a wordsmith set him apart. His ability to transform property features into captivating narratives has undoubtedly played a significant role in the success of my listings.
His dedication to his craft and his genuine friendliness make collaborating with him an absolute pleasure. Every piece of ad copy he crafts reflects a unique blend of creativity and professionalism, capturing the essence of luxury properties in a way that resonates with potential buyers.
In essence, my copy editor is an invaluable asset to my team, contributing immensely to the marketing of my properties. His eloquence, reliability, and deep understanding of the real estate market have consistently exceeded my expectations. I wholeheartedly endorse him and have full confidence in his ability to continue delivering exceptional results.”
